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浙江公布2019食品、保健食品違法廣告案例

時間:2020-01-10 10:26來源:浙江市場監管矩陣 作者:浙江市場監管矩陣 點擊:
2019以來,浙江省各級市場監管部門認真貫徹市場監管總局等13部門開展的聯合整治“保健”市場專項行動要求,持續強化食品領域廣告宣傳監管力度,重拳出擊,依法嚴肅查處一批普通

【直報網北京1月10日訊】(浙江市場監管矩陣)2019以來,浙江省各級市場監管部門認真貫徹市場監管總局等13部門開展的聯合整治“保健”市場專項行動要求,持續強化食品領域廣告宣傳監管力度,重拳出擊,依法嚴肅查處一批普通食品宣傳保健、治療功能和食品、保健食品違法廣告案件。現擇其中的典型案例予以公布。

01、杭州江干區陳某聯發布普通食品違法廣告案

大家乐彩票开户 DANGSHIRENWEILEXUANCHUANQIDIANNEIZHISHOUDEXIAOLONGXIA,ZAIQICANYINDIANNEIFABUHANYOUGUOJIALINGDAORENTUPIANDEGUANGGAO。DANGSHIRENDEXINGWEIWEIFANLE《GUANGGAOFA》DIJIUTIAODI(ER)XIANGXIANGGUANGUIDING。YIJU《GUANGGAOFA》DIWUSHIQITIAOXIANGGUANGUIDING,2019NIAN8YUE,HANGZHOUSHIJIANGGANQUSHICHANGJIANGUANJUZUOCHUXINGZHENGCHUFA,ZELINGTINGZHIFABUWEIFAGUANGGAO,BINGCHUFAKUAN20WANYUAN。

02、杭州濱江區福葆來實業有限公司發布普通食品宣傳治療功效違法廣告案

DANGSHIRENCAIYONGDUOZHONGXINGSHIXIAOSHOU“BAIBEISANQINUOLIGUOFEN”“ZHIJUZILUOZAOFEN”DENGDUOZHONGPUTONGSHIPIN,FABUHANYOU“BAIBEISANQINUOLIGUOFEN【GONGXIAO】ZIBUGANSHEN、JIANPIYIQI、PEITUGUYUAN、SHENGJINZHIKE、LISHIXIAOZHONG、QINGRELIANGXUE、HUOXUEZHITONG”“SHIYONGYIDAOSUBUFENRENQUNFUYONGGAICHANPIN90TIANHOU,TANGHUAXUEHONGDANBAIXIAJIANG50%”DENGNEIRONGDEGUANGGAO。GUANGGAONEIRONGYUSHIJIQINGKUANGBUFU,BINGSHIYONGYILIAOYONGYUHUOZHEYISHITUIXIAODESHANGPINYUYAOPIN、YILIAOQIXIEXIANGHUNXIAODEYONGYU,DANGSHIRENDEXINGWEIWEIFANLE《GUANGGAOFA》DISHIQITIAOXIANGGUANGUIDING。YIJU《GUANGGAOFA》DIWUSHIBATIAODEGUIDING,2019NIAN9YUE,HANGZHOUSHIGAOXINJISHUCHANYEKAIFAQU(BINJIANG)SHICHANGJIANGUANJUZUOCHUXINGZHENGCHUFA,ZELINGTINGZHIFABUWEIFAGUANGGAO,XIAOCHUYINGXIANG,BINGCHUFAKUAN19WANYUAN。

03、寧波特壹食品有限公司發布普通食品虛假廣告案

大家乐彩票开户 DANGSHIRENWEIXIAOSHOUQINAIFEN(PUTONGSHIPIN),LIYONGHULIANWANGFABUHANYOU“XUNSUHUANJIENIUNAIGUOMINZHENGZHUANG,SHIZHEN、FUXIE;XUGUANZHILIAO,GONGGULIAOXIAOGENGFANGXIN;YUFANGGUOMIN,ZENGQIANGMIANYI”“YUPUTONGPEIFANGNAIFENDEQUBIEJIUSHIJIANGQIZHONGDEDANBAIZHICHENGFENYI100%YOULIANJISUANTIDAI,QITADEYINGYANGFENRUTANSHUIHUAHEWU、ZHIFANG、WEISHENGSU、KUANGWUZHIDENGDOUYUPUTONGPEIFANGNAIFENYIYANG”DENGNEIRONGDEGUANGGAO。GUANGGAONEIRONGYUSHIJIQINGKUANGBUFU,BINGSHIYONGYILIAOYONGYUHUOZHEYISHITUIXIAODESHANGPINYUYAOPIN、YILIAOQIXIEXIANGHUNXIAODEYONGYU,DANGSHIRENDEXINGWEIWEIFANLE《GUANGGAOFA》DISITIAO、DISHIQITIAOXIANGGUANGUIDING。YIJU《GUANGGAOFA》DIWUSHIWUTIAODIYIKUANXIANGGUANGUIDING,2019NIAN11YUE,NINGBOSHISHICHANGJIANGUANJUHANGZHOUWANXINQUFENJUZUOCHUXINGZHENGCHUFA,ZELINGTINGZHIFABUWEIFAGUANGGAO,XIAOCHUYINGXIANG,BINGCHUFAKUAN20WANYUAN。

04、寧波喜爾康保健科技有限公司發布保健食品宣傳治療功效廣告案

大家乐彩票开户 DANGSHIRENTONGGUOZHANSHIJIA、XUANCHUANCE、HULIANWANGDENGDUOZHONGXINGSHIFABUGUANGGAOYITUIXIAOXIERKANG(AIJIUSHI)XITUYANGSHENGLIANCHANPIN(BAOJIANSHIPIN),GUANGGAOHANYOU“XITUYANGSHENGLIANTISHENGRENTIQIXUENENGLIANG,CUJINQIXUEYUNXING,ZENGQIANGRENTIMIANYILI;ZENGQIANGBAIXUEQIUSHENGMINGLIJITUNSHILI,CUJINYANZHENGXIAOTUI,XIAOZHONGZHITONG;FENLIXUEHONGXIBAO、BIMIANHONGXIBAOJUJI;CUJINXIBAODAIXIE,HUOHUAXIBAO,YANHUANSHUAILAO”DENGNEIRONG。GUANGGAONEIRONGSHIYONGYILIAOYONGYUHUOZHEYISHITUIXIAODESHANGPINYUYAOPIN、YILIAOQIXIEXIANGHUNXIAODEYONGYU,DANGSHIRENDEXINGWEIWEIFANLE《GUANGGAOFA》DISHIQITIAOXIANGGUANGUIDING。YIJU《GUANGGAOFA》DIWUSHIBATIAODIYIKUANGUIDING,2019NIAN7YUE,NINGBOSHISHICHANGJIANGUANJUGUOJIAGAOXINJISHUCHANYEKAIFAQU(XINCAILIAOKEJICHENG)FENJUZUOCHUXINGZHENGCHUFA,ZELINGGAIZHENG,XIAOCHUYINGXIANG,BINGCHUFAKUAN5WANYUAN。

05、寧海縣田某芬茶葉店發布普通食品宣傳治療功能廣告案

當事人為推銷其銷售的安化黑茶(普通食品),在經營場所發布含有“降血壓、改善糖類代謝、防治糖尿病”“軟化人體血管,預防心血管疾病”“抗氧化、抗衰老、延年益壽……抗癌、抗突變……降血壓、改善糖類代謝、防治糖尿病”等內容的廣告。廣告內容使用醫療用語或者易使推銷的商品與藥品、醫療器械相混淆的用語,當事人的行為違反了《廣告法》第十七條相關規定。依據《廣告法》第五十八條第一款相關規定,2019年8月,寧海縣市場監管局作出行政處罰,責令停止發布違法廣告,并罰款15萬元。

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