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熱評:“社交電商”究竟是不是偽命題?

時間:2020-01-06 10:52來源:社交財經 作者:申杰 點擊:
阿里的社交夢,騰訊的電商夢,雙方都想進入對方的領域去分得一筆羹,但經過這么多年的努力,最終都未能實現,但這一格局卻被后來居上的拼多多給打破了。正由于拼多多的成功,

【直報網北京1月6日訊】(社交財經)阿里的社交夢,騰訊的電商夢,雙方都想進入對方的領域去分得一筆羹,但經過這么多年的努力,最終都未能實現,但這一格局卻被后來居上的拼多多給打破了。正由于拼多多的成功,社交電商這個概念被炒的沸沸揚揚,因此有人羨慕,就會有人瘋狂燒錢追隨或者低成本模仿,但是并不是所有社交電商都能成為第二個拼多多。

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社交電商自從拉開大幕之時,有人認為這是未來電商的發展趨勢,而有人則認為社交電商本身是個偽命題,社交只是一種引流方式,不是一種電商模式,不符合大眾日常消費習慣,但無論怎樣?通過燒錢或者模仿其他平臺想“后發制人”似乎很難實現,歷史已然證明燒錢的淘集集走向了破產重組,易網購走向了犯罪,也許下一個社交電商平臺會以什么方式結束,我們只能拭目以待!

(YUANBIAOTI:REPING:“SHEJIAODIANSHANG”JIUJINGSHIBUSHIWEIMINGTI?)

ZERENBIANJI:LANMEI

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