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會員經濟,當以誠信為先

時間:2019-09-20 11:18來源:人民網-人民日報 作者:人民網-人民日報 點擊:
近年來,聽歌、購物、旅游、點外賣……凡日常生活所能觸及的領域,各類互聯網平臺紛紛推出了各式各樣的會員制

【直報網北京9月20日訊】(人民網-人民日報)近年來,聽歌、購物、旅游、點外賣……凡日常生活所能觸及的領域,各類互聯網平臺紛紛推出了各式各樣的會員制度,讓用戶目不暇接。為了享受更優惠的價格、更高品質的服務,辦理付費會員正在成為一種消費常態。

SHIJISHANG,ZAOXIENIAN,ZAIMEIRONGMEIFA、JIANSHENYULE、CANYINSHANGCHAODENGXIAOFEILINGYU,CHONGZHIHUANYOUHUI、JIFENDUIZHEKOUDEHUIYUANMOSHIYIJINGLVJIANBUXIAN,DANBAOLUCHUDEYIXIESHIXINWENTI,YEYIDULINGXIAOFEIZHEFANNAO。JINTIAN,SUIZHUXIAOFEIDERIYISHENGJI,RENMENZAICIKANDAOHUIYUANMOSHIDEZENGCHANGQIANLI。DANGYIXIEGUOWAILIANSUOPINPAIYIKAOFUFEIHUIYUANDAHUOCHENGGONGSHI,GUONEIGEDAHULIANWANGPINGTAIYETUICHUZIJIDEFUFEIHUIYUANTIXIHEJIZHI。DUANDUANJINIAN,CONGXIANXIASHANGCHANGDAOXINLINGSHOUSHANGDIAN、CONGDIANSHANGPINGTAIDAONEIRONGPINGTAI,FUFEIHUIYUANYIJINGCHENGWEISHANGJIAHEPINGTAISHIBIEGAONIANDUYONGHUDEBIAOPEI。

CONGCHONGZHIHUIYUANKA,DAOFUFEIHUIYUANJIZHI;CONGXIANGSHOUZHEKOU,DAOHUODEGENGDUOQUANYI、GENGYOUFUWU……HUIYUANJIZHIDEFAZHANBIANHUA,ZHESHEXIAOFEIDUANYUGONGGEIDUANDEJIAOHUSHENGJI。YIFANGMIAN,XIAOFEIFENJIHUA、XUQIUGEXINGHUA、CHANGJINGDUOYUANHUADENGSHICHANGQUSHI,CUSHIQIYEBUJINYAOTIGONGXIANGPIPEIDECHANPIN,HUANYAOYANSHENGXIANGYINGDEHUIYUANFUWU。LINGYIFANGMIAN,SUIZHULIULIANGCHENGBENSHENGGAO,QIYEHUODEXINYONGHUCHENGBENZENGGAO,QIYEJINGYINGLINIANYEZAIFASHENGZHUANBIAN——“ZUIHAODESHENGYIBUSHIXIANGSUOYOURENZUOTONGYILEISHENGYI,ERSHIXIANGTONGYILEIRENZUOSUOYOUSHENGYI”,FUFEIHUIYUANCHENGWEIXIAOFEIFENJIQUSHIZHONGDEBIRANXUANZE。HUANJUHUASHUO,FUFEIHUIYUANMOSHI,MANZULEQIYEZAIJIAGEYOUSHIHEFUWUYOUZHIZHIJIANXUNQIUFAZHANYOUJIEDEXUQIU。

FUFEIHUIYUANXINGQI,YIWEIZHUXINGYEJINRUJINGXIHUAYUNYINGJIEDUAN,BIDESHIHUIYUANDEHANJINLIANG、FUWUDEJINGZHUNDU。ZUNXUNZHEYANGDELUOJI,GUONEIDEHULIANWANGQIYEKAISHIXUNQIUKUAJIEHEZUO。WAIMAIPINGTAIHESHIPINPINGTAILIANHE,DIANSHANGPINGTAIHENEIRONGPINGTAILIANHE,LVYOUPINGTAIYUJINRONGPINGTAILIANHE……GOUMAIYIGEPINGTAIHUIYUAN,XIANGSHOUERZHONGHUOSHISANZHONGPINGTAIDEQUANYI。KUAJIEHEZUOSHIDEYOUSHIDIEJIA,BUJINSHIXIANLEJINGZHUNDECHANGJINGXIAOFEIHUDONG,YECUJINXIAOFEIZHEHESHANGJIASHIXIANLE“1+1>2”DEGONGYING。ZHESHIMANZUXIAOFEISHENGJIDEYIZHONGBIAOXIAN,GENGSHICUJINXIAOFEISHENGJIDEYIGEQIJI。

RANERYEYAOQINGXINGDIKANDAO,ZAIHAOTINGDEYAOHE,RUOMEIYOUYOUZHIFUWU、YOUZHICHANPINDAJICHU,YONGHUJIUBUHUIWEI“HUIYUAN”MAIZHANG。HUIYUANDEBENZHISHISHANGJIAHEYONGHUJIANLICHIXUHUDONGDEXINRENGUANXI,RENHEYOUSUNZHEZHONGXINRENDEXINGWEIDOUHUIDAOZHIHUIYUANDELIUSHI。BIRU,YOUDESHIPINWANGZHANSUIYIDINGGUIZE,YUDAOREMENWANGJU,FUFEIHUIYUANGUANKANDAJIEJUYEYAOHUAQIAN;YOUDEWAIMAIPINGTAI,DUIYONGHUSUOGOUQUANYIZHONGZHONGSHEXIAN;YOUDEWANQI“TAOLUSHI”ZIDONGXUFEI,RANGRENFANGBUSHENGFANG;YOUDEZEYIHUIYUANMINGYIXUEJIANFEIHUIYUAN、DIJIEHUIYUANDEYONGHUQUANYI……WEILEYISHIMOULIERZAOCHENGLIANGXINGHUDONGGUANXIDESHIHENG,ZHIHUISUNHAIQIYEZISHENDECHANGYUANFAZHAN。

互聯網時代,商業的形態有賴于和用戶關系的重新界定。盡管消費分級為會員經濟帶來了新機遇,但當會員用戶需求更集中,對商家平臺的服務標準要求也更高。因而,會員經濟健康發展,根本之道在于誠信與優質。商家希望獲得高黏度用戶,也應該對用戶更加負責。只有提供更好、更安全、更高效的服務和產品,做好會員的運營和維護,才能讓他們愿意長留,與平臺共成長。

(YUANBIAOTI:HUIYUANJINGJI,DANGYICHENGXINWEIXIAN)

ZEBIAN:XIAOMEI

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