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孫海峰:“一帶一路”企業經營阿里阿德涅之線

時間:2017-11-17 11:17來源:CWTO直研會 作者:CWTO直研會 點擊:
阿里阿德涅之線來自于古希臘神話,是講述希臘勇士忒修斯殺死牛頭怪的故事。牛頭怪作惡多端危害百姓,可是殺死它要經過一個迷宮,這時克里特島的美麗公主阿里阿德涅就給了他一

【直報網北京11月17日訊】(CWTO直研會)阿里阿德涅之線來自于古希臘神話,是講述希臘勇士忒修斯殺死牛頭怪的故事。牛頭怪作惡多端危害百姓,可是殺死它要經過一個迷宮,這時克里特島的美麗公主阿里阿德涅就給了他一團線,幫助他殺死了牛頭怪并成功的走出了迷宮,成就了一段浪漫的愛情故事。所以在西方阿里阿德涅之線被寓意為走出迷宮的線索,和解決復雜問題的線索。

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第一個案例來自和治友德,在今年8月份專委會召開的直銷學術研討會上,和治友德董事長韓金明先生對和治友德海外市場的運作進行全方位的講解,講解中提到自和治友德2007年啟動俄羅斯市場以來,目前和治友德海外市場每年業績上升30%。整個海外市場拓展共經歷了三個階段:第一是基礎打造階段,第二是完善基礎階段,第三是資源優化階段。從2007年開始運作的時候,和治友德就確定以中醫藥文化的要素提煉企業文化,并與企業產品文化進行很好的結合;2008年至2013年又通過直銷的報單系統,將整個企業運營中的制度建設、資金儲備等,通過服務體驗的方式,很好的整合到和治友德的文化體系里;2014年開始建設和持續更新的電子商務,包括對物流體系的完善,在制度服務上更加夯實了文化服務的能力。

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