大家乐彩票开户



楊謙:直銷模式在中國市

楊謙:直銷模式在中國市

大家乐彩票开户JINRU2019NIAN,ZHONGGUOZHIXIAOCHANYEDEFAZHANMIANLINZHUYANJUNDEKAOYAN。ZHENGFUJIAQIANGLEDUIBAOJIANSHICHANGDEJIANGUAN,YAO

歐陽文章:直銷法修訂上

歐陽文章:直銷法修訂上

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寶健李道總裁漫談:感恩

寶健李道總裁漫談:感恩

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分享裂變 社交電商:讓“人”找到“你的貨”

時間:2019-09-20 11:53來源:中國食品報網 作者:中國食品報網 點擊:
根據凱度消費者指數的報告顯示,2018年,食品行業銷售額增長4.7%,飲料行業銷售額微增1.5%,均低于快

【直報網北京9月20日訊】(中國食品報網)根據凱度消費者指數的報告顯示,2018年,食品行業銷售額增長4.7%,飲料行業銷售額微增1.5%,均低于快消行業整體5.2%的增幅,且增長多是為產品價格的提高所驅動,而消費者購買頻次和單次購買量出現下滑。但值得注意的是,線上網購依然推動著食品飲料行業的增長。

ZUOWEIHOUDIANSHANGSHIDAIDE“XINWUZHONG”,SHEJIAODIANSHANGYANRANCHENGWEILEXINFENGKOU。ZHONGDUOSHEJIAODIANSHANGPINGTAIXINGQI,CHULEXINXINGCHUANGYEGONGSI,QITADIANSHANGJUTOUYEFENFENRUJU,SHIDEZHENGGEXINGYECHIXUHUOBAO,XIYINLEMENGNIU、DALIYUAN、WAHAHA、YILI、XINXIWANGRUYEDENGXINGYELONGTOUJINJUN。SHIPINYINLIAOXINGYEZAILINGSHOUDE“REN—HUO—CHANG”YOUXIZHONG,WAJUECUNLIANGSHICHANGDETONGSHI,KAIQIZENGLIANGSHICHANG。

社交電商開啟新的增量市場

2015NIAN,PINGTAIDIANSHANGTAOBAO、TIANMAO、JINGDONGDENGBEIRENWEIQUBIEYU“CHUANTONGXIANXIAQUDAO”,YONGXINDELINGSHOUMOSHI,CHUANGZAOLEXINDEGOUWUCHANGJING,HUODELEZENGCHANGDEXINQUDAO。GENJU《ZHONGGUODIANZISHANGWUBAOGAO2018》DESHUJU,ZHONGGUODIANZISHANGWUJIAOYIETONGBIZENGCHANGLVCONG2015NIANDE36.5%XIAJIANGDAO2018NIANDE8.5%。TONGQI,YUPINGTAIDIANSHANGTAOBAO、TIANMAO、JINGDONGDENGBUTONGDESHEJIAODIANSHANGZHUJIANJUEQI,RUXIAOHONGSHU、XIUGOU、PINDUODUOYIJIYUNJIDENG。

大家乐彩票开户 《2019ZHONGGUOSHEJIAODIANSHANGXINGYEFAZHANBAOGAO》XIANSHI,2018NIANZHONGGUOSHEJIAODIANSHANGSHICHANGGUIMODADAO12624.7YIYUAN,JIAO2017NIANZENGCHANG84.7%,CHENGWEIWOGUOWANGLUOGOUWUSHICHANGDEYIPIHEIMA。BUJINRUCI,SHANGWUBUHUANYUJI2020NIANZHONGGUOWANGLUOLINGSHOUSHICHANGGUIMOJIANGDA9.6WANYIYUAN,ERJIESHISHEJIAODIANSHANGSHICHANGGUIMOYUJIJIANGDA3WANYIYUAN,ZHENGTIZHANBIDADAOYUE1/3。YIYUNJIHEPINDUODUOWEIDAIBIAODESHEJIAODIANSHANG,ZHENGSHIZAIPINGTAIDIANSHANGDELIULIANGHONGLIZHUJIANJIANSHAODEJIEDIANSHANG,FAXIANLEXINDELIULIANGRUKOU,YISHEJIAOWEISHUXING,JUJIAOSHANGJIA,KAITUOCHUXINDEZENGCHANGDIAN。

2016NIAN,KANDAOLEZHEGEXINQUDAOQIANLIDEAKOKOQUQI,RAOGUODAPINPAILINLI,QIEYICHUXIANZENGCHANGPITAIDECHUANTONGDIANSHANG,ZAIWEIXINPENGYOUQUANCAIQU“FOXIMAIHUOCELVE”。HEDABUFENSHIPINYINLIAOXINGYEYIYANG,HONGBEIDEJINRUMENJIANJIAODI,TONGZHIHUAYANZHONG,ZUOWEIYIGEXINXINGPINPAI,ZENYANGCAINENGCONGCHENGQIANSHANGWANDEQUQIZHONGTUWEI?AKOKODEZUOFASHI:BACHUSHIFENSIPEIYANGCHENGZHONGZIYONGHUHEDAILISHANG。TONGGUOZHEXIEFENSI,AKOKODUICHANPINJINXINGKOUBEIXUANCHUANHELAXINLIEBIAN,GAOXIAOJIANGBENDISHOUHUOLEGENGDUODEZHONGSHIFENSI。TONGSHI,HUANJIANGFENSIZUCHENGSHEQUN,GENJUSHEQUNDEFANKUI,YOU“REN”JI“HUO”,DUICHANPINJISHIJIAYIWEIDIAOGAIJIN。ZHEZHONGYI“REN”WEIBENDEQUDAOCELVE,RANGAKOKOZAICHENGLIHOUDEDI2NIANHEDI3NIAN,HUODEZIBENGONGJIJIN1YIYUAN。

大家乐彩票开户 YESHIZAIZHELIANGNIAN,MENGNIU、WAHAHA、YILI、XINXIWANGRUYEHEDALIYUANDENGZHONGDUOSHIPINJUTOUFENFENSHISHUIWEISHANG,BINGJIANGZHEGEQUDAOGAIMINGWEIGENGRONGYIBEIJIESHOUDE“SHEJIAOLINGSHOUXINQUDAO”。SHISHUICHANPINBAOKUOMANRAN(MENGNIU)、ERTONGYINLIAO“JINGJING”(WAHAHA)、XIANYUEXIAOVCHANGWENSUANNAI(QUECHAO)、XINSHIJI(YILI)DENG。ZHEQIZHONG,YOU6GEYUEJIUCHUANGZAOLE4YIYUANXIAOSHOUEDE,YEYOUYINWEIGUILUANJIADAOZHICHANPINJIAGETIXIHUNLUANDE。DANCHANGSHICONGWEITINGZHI。

線上線下互相引流

“ZHONGXUEGAODEXINCHANPIN,HUITONGGUOXIAOHONGSHUDESHICHI,ZHUANXIECHANPINTEDIANYIJISHICHIJINGYANDENG。JIQIANFENDESHICHIJINGYANFENXIANGKEYIYINLAIDAPIDELIULIANG。”ZHONGXUEGAOCHUANGSHIRENLINSHENGSHUO。YIDOUYIN、XIAOHONGSHUDENGWEIDAIBIAODENEIRONGXINGSHEJIAODIANSHANG,YOUYUPINGTAIJIYINXIANGBISHEJIAOGENGPIANNEIRONG,ZHELEISHEJIAODIANSHANGGENGDUOSHIJIYURUOGUANXI,YINEIRONGWEIYITUO,TONGGUOXINGQU、AIHAODENGXINGCHENGYOUNIANXINGDESHEQUN,DUIXIAOFEIZHEJINXINGJINGZHUN“ZHONGCAO”。

大家乐彩票开户 YINEIRONG、SHEJIAO、DIANSHANGWEISHUXINGDEPINGTAI,YUNYONGSHENGYIN+TUXIANG+WENZIDENGGENGDUOWEIDEMEIJIEXIYINZHUYILI,CHUDAYONGHUXINZHI,CHANSHENGGONGMING。TONGSHI,WANGHONGYIJIDAVYUXIAOFEIZHEGOUTONG,DAIDONGCHANPINJIAOYI。2018NIAN,DOUYINSHANGDEYITIAOWANGYOUTUIJIANDUANSHIPIN,ZAIHUOZANSHULIANGXUNSUPANSHENGZHI26WANDUODETONGSHI,RANGCocoDOUKEDEJIAOTANGNAICHACHENGWEIBAOKUAN,GENGSHIQIHUODONGQIJIANDEZONGYINGYEEHUANBISHANGZHANGLE70%。

TONGYANG,JINNIANYILAI,WUFANGZHAIYECHANGSHILEDUOZHONGYINGXIAOWANFA,BAOKUOTONGGUOYOUZANJINGXUANYINLIU,TONGGUOYOUZANFENXIAOTUOZHANXIAOSHOUQUDAODENG,ZHUJIANTANSUOSHIHEZISHENDELUJING。WUFANGZHAIXIANSHANGFUZERENZHENGXIANGTOULU,2019NIANJIANGQUANLITUIJINSHEJIAODIANSHANG,JIANGZAIBUTONGZHIBOPINGTAIJINXINGGENGDUOTANSUO,ZHAODAOZUISHIHEDEMUBIAOYONGHUQUNTIPINGTAI。

DUIYUSHIPINYINLIAOXINGYELAISHUO,ZHAODAOYUPINPAISHOUZHONGGAODUZHONGDIEDENEIRONGQUDAO,XUANDINGKEYIYINBAOZHUDONGFENXIANGDENEIRONGZHUTI,JIANGQIZHONGDEYOUZHINEIRONGFANGDAOXIANXIAMENDIANZHONGZHANSHI,SHIXIANXIANSHANGXIANXIAHUXIANGYINLIUDEFANGSHISHIZHIDEJIEJIANDE。

此外,借著社交電商的新風潮,一些平臺還將傳統批發形式與新型社交電商結合起來,通過“社交電商+批發”的模式,將食品品牌方與批發商無縫銜接,以平臺的形式打造出了全新的食品批發體驗。

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