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2014年化妝品行業線上數據洞察報告

時間:2014-08-11 14:34來源: C2CC中國化妝品網 作者:C2CC中國化妝品網 點擊:
內容摘要:目錄: 1化妝品行業概覽 2化妝品網購銷售分析 3化妝品網購人群屬性分析 4化妝品網購人群行為分析1 化妝品行業概覽化妝品介紹——化妝品的分類

【直報網8月11日訊】(C2CC中國化妝品網)內容摘要:大家乐彩票开户目錄: 1化妝品行業概覽 2化妝品網購銷售分析 3化妝品網購人群屬性分析 4化妝品網購人群行為分析

1 化妝品行業概覽

化妝品介紹——化妝品的分類

GENJUXINGYEYANJIUDEXUYAOHEHUAZHUANGPINGEXIFENLINGYUFAZHANDETEDIAN,WOMENJIANGHUAZHUANGPINFENWEIPIFUHULI、TOUFAHULI、MEIRONGHUAZHUANG、XIANGFENXIANGSHUI、QITAWUGELEIBIE。BENBAOGAOBUQUFENPUTONGHUAZHUANGPINHETESHUYONGTUHUAZHUANGPIN,GERENHULIYONGPIN(RUYAGAO、YAXIANDENG)BUZAIBENBAOGAODEYANJIUFANWEI。PIFUHULILEIHUAZHUANGPINSHIYONGYUPIFUQINGJIE、BAOYANG、HULISHIYONGDERIYONGHUAXUECHANPIN,DUIPIFUQIDAOQINGLI、FANGHU、ZIYANG、BAOHUZUOYONG,SHIPIFUGENGJIANKANG。ZHELEIHUAZHUANGPINDERICHANGSHIYONGPINLVXIANGDUIJIAOGAO,KENENGYONGYUZHUANGQIANHUOZHUANGHOU。TOUFAHULILEIHUAZHUANGPINSHIZHIYONGYUTOUFAQINGJIE、BAOYANG、HULI、ZAOXINGSHIYONGDERIYONGHUAXUECHANPIN。MEIRONGHUAZHUANGLEIHUAZHUANGPINSHIZHIHUAZHUANGSHIYONGDERIYONGHUAXUECHANPIN,DUIPIFUYOUYIDINGDESUNHAI,YONGYUTUMO、ZHEGAI、XIUSHIZHUANGRONG,XUYAOHOUXUXIEZHUANGHUOQINGJIE。XIANGFENXIANGSHUISHIZHITUMOYUERHOU、JINGBU、SHOUWAN、JIAOWANDENGMOBOTIAODONGBUWEI,SHISHENTIFACHUXIANGWEIDERIYONGHUAXUECHANPIN。QITASHIZHICHUSHANGSHUYIWAIDERIYONGHUAXUECHANPINHUOHUAZHUANGPINGONGJU(FEIHUAXUECHANPIN)。

國內化妝品的線上渠道

國內的化妝品線上渠道主要分為六類

大家乐彩票开户 GUONEIHUAZHUANGPINDEXIANSHANGQUDAOZHUYAOFENWEILIULEI,JIC2CPINGTAI、ZONGHEB2CPINGTAI、CHUIZHIB2CPINGTAI、XIANXIAQUDAOZIYINGWANGSHANGSHANGCHENG、PINPAIZIYINGWANGSHANGSHANGCHENGHETUANGOU。C2CPINGTAIFADUANJIAOZAO,GUOWAIDEebayCHENGLIYU1995NIAN,GUONEIDETAOBAOWANGCHENGLIYU2003NIAN。ZONGHEB2CPINGTAI、HUAZHUANGPINCHUIZHIB2CPINGTAIHEHUAZHUANGPINPINPAIZIYINGWANGSHANGSHANGCHENGDUOFADUANYU2008NIAN,XIANXIAQUDAOZIYINGWANGSHANGSHANGCHENGHETUANGOUPINGTAIZEDUOZAI2010NIANCHUXIAN。HUAZHUANGPINZAIXIANSHANGDEXIAOSHOUWANGWANGCUNZAIHUOYUANBUMING、ZHEKOUGAO、XIANSHANGXIANXIAJIAGECHAYI,QUDAOCHONGTUDENGWENTI。CHUQIDEPINPAIHUAZHUANGPINZAIXIANSHANGDEXIAOSHOUDUOJIAOWEIJINSHEN,HUOCAIQUBUTONGDECHANPINXIAOSHOUCELVE。DIANSHANGPINGTAIYUPINPAISHANGDEHEZUODUOSHIYU2009NIANYIHOU。SUIZHUHULIANWANGYONGHUQUNTIDEZENGDUO,YIFANGMIANHUAZHUANGPINCHANGSHANGYEJIJIFAZHANXIANSHANGQUDAO,LINGYIFANGMIAN,ZHONGDUODIANSHANGPINGTAIYEXIWANGTONGGUOYUPINPAISHANGHEZUO,WEIYONGHUTIGONGGENGHAODECHANPINHETIYAN。RANER,XIANSHANGXIANXIADEQUDAOJINGZHENG、PINPAISHANGDUIQUDAODEJIAGEKONGZHIJIANGSHIZUAIHUAZHUANGPINXIAOSHOUXIANGXIANSHANGZHUANYIDEZHUYAOYINSU。

中國化妝品行業營收規模

2013年中國化妝品零售市場規模為3338.6億元

2013NIANZHONGGUOHUAZHUANGPINLINGSHOUJIAOYIGUIMOWEI3338.6YIYUAN,YUJIDAO2017NIAN,ZHEYIGUIMOCHAOGUO7000YI,NIANFUHEPINGJUNZENGCHANGLVWEI20.8%。HUAZHUANGPINLINGSHOUBAOCHIWENDINGZENGCHANG。AIRUIZIXUNRENWEI,ZHENGTIWANGGOUSHICHANGZHENGZAIZHUBUXIANGCHENGSHUQIGUODU,WANGMINDEWANGLUOGOUWUXIGUANYIJINGYANGCHENG,JIAZHIZHONGDUOHUAZHUANGPINPINPAIFENFENJIANLIGUANWANGSHANGCHENG、RUZHUDIANSHANGPINGTAIKAISHEQIJIANDIAN,GENGDUODEXIAOFEIZHEJIANGHUIXUANZETONGGUOXIANSHANGQUDAOGOUMAIHUAZHUANGPIN,QISHENTOULVZHENGZHUNIANZENGCHANG

2 化妝品網購銷售分析

化妝品行業網購交易規模

2014年4月化妝品網購交易額為83.5億元

大家乐彩票开户 2014NIAN4YUEHUAZHUANGPINWANGGOUJIAOYIGUIMOWEI83.5YIYUAN,QIZHONGC2CPINGTAIJIAOYIGUIMOWEI52.6YIYUAN,ZHANBIWEI63.0%,B2CPINGTAIJIAOYIGUIMOWEI30.9YIYUAN,ZHANBIWEI37.0%。ZAIB2CPINGTAIZHONG,TIANMAO、JUMEIYOUPIN、JINGDONGSHANGCHENGHUAZHUANGPINJIAOYIGUIMOJUYUQIANSAN,FENBIEWEI13.4、5.6HE2.6YIYUAN,ZHANDAO4YUEZHENGTIB2CPINGTAIHUAZHUANGPINJIAOYIGUIMODE83.3%。

B2C平臺化妝品行業交易規模

皮膚護理類產品占化妝品網購主導地位

不論從銷量還是銷售額,皮膚護理均是線上化妝品交易的主要細分品類,占近2/3的份額,其次是美容化妝類,占20%以上的份額;由于香氛香水的單價相對較高,所以其銷售額所占份額是銷售量份額的近兩倍。

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