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九年“雙11”的智慧化改造

時間:2017-11-16 11:01來源:北京商報 作者:北京商報 點擊:
“雙11”走過第九年,阿里、京東完成的千億成交額,再度刷新各自的銷售紀錄,但在高漲的數字

【直報網北京1116日訊】(北京商報)“雙11”走過第九年,阿里、京東完成的千億成交額,再度刷新各自的銷售紀錄,但在高漲的數字不斷刺激著消費者神經的同時,電商平臺、品牌商與物流企業的心態已經悄然改變。“雙11”不再是一場大考,更像是企業收獲近一年布局成果的時刻,這一點在物流行業體現得尤為明顯。從此前的爆倉、暴力分揀、配送拖延等問題被曝光,到現在最快幾個小時就能將包裹安穩送到消費者手中,這種提速、提質的表現背后,是企業在大數據與智慧化方面不斷投入的體現。

從“大考”到輕松備戰

DIANSHANGPINGTAIZHUDAODE“SHUANG11”YIJINGSHOUWEI,DANDUIYUWULIUQIYELAISHUO,JINNIANDE“SHUANG11”CAIGANGGANGJINRUGAOCHAO。11YUE13RI,BEIJINGSHANGBAOJIZHECONGCAINIAOWANGLUOFANGMIANHUOXI,CAINIAOWANGLUOYONGSHI2.8TIANJIANG1YIGEBAOGUOSONGDAXIAOFEIZHESHOUZHONG,XIANGJIAOYUQUNIAN3.5TIANSONGDABAOGUOPOYIJIANDESHIJIAN,TIQIAN0.7TIAN。“SHUANG11”JIESHUHOUDEDIERTIANWANGWANGSHIKUAIDIXINGYEGONGZUODEGAOFENGQI,DANZAIJIZHEDIAOCHADEZHONGDUOKUAIDIWANGDIANZHONG,JINGUANKUAIDIDUIJIRUSHAN,DANFENJIANHEPAISONGGONGZUOJUNZAIYOUXUJINXING。

“SHUANG11”PANGDADEDINGDANLIANGDUIWULIUQIYELAISHUOYIBUZAISHILINGRENTOUDADEWENTI。JINGDONGWULIUXIANGGUANFUZERENCHENG,11YUE11RIDANGTIAN,JINGDONGWULIUYIJIANG85%DEDINGDANCHUKU,16DIANCHENGGONGPEISONG638WANDAN,11DIAN15FENJINGDONGQUANGUOCANGKUFAHUOLIANGCHAOQUNIAN“SHUANG11”QUANTIAN。SHUNFENGSUYUNXIANGGUANFUZERENYEBIAOSHI,11YUE11RILAIZIALIDEDINGDANLIANGLANSHOULVDABACHENG,DANGRIJIANLIANGHUANBIZENGCHANG201%。“SHUANG11”LINGCHENJIUKAISHIBUDUANJIZENGDEKUAIDILIANG,YIJINGBEIWULIUQIYEYONGZUIKUAIDESUDUJINXINGFENJIANSONGZHIXIAOFEIZHESHOUZHONG,WANGNIANJIAOWEIHUANGLUANDEJUMIANYIRANYOUSUOHUANJIE。

WULIUQIYEZAI“SHUANG11”DEBIAOXIANCONGRONG,YUCIQIANDEBUJUCHOUBEIBUWUGUANXI。ZHENGRUYIWEITIANMAOXIAOERGAOSUBEIJINGSHANGBAOJIZHE,SHUZIDEBIAOSHENGDOUSHIYILIAOZHIZHONG,ERWANGNIANJINZHANGZHUYAOSHIDANXINXITONGHUIBUHUICHUXIANCHACUO。ZAIJINNIAN“SHUANG11”KAISHIQIAN,TIANMAOYIJINGFANFANFUFUJINGGUOLEHAOJILUNDEYALICESHI,BUZHISHIPINGTAI,HUANLIANHELEWULIUQIYE、HAIGUANYITONGCESHI。“SUOYI,ZAIDOUZHUNBEIHAOZHIHOU,ZHIYAODENGZHUKANCHENGGUOJIUSHILE。”SHANGSHUTIANMAOXIAOERCHENG。

品牌商借數據分析減壓

大家乐彩票开户 “JINNIANDUOLEXIECONGRONGHEDANDING。”DANGBEIJINGSHANGBAOJIZHEWENQITIANTANGSANZAIJINNIAN“SHUANG11”QIJIANYUWANGNIANXIANGBIYOUHEGAIBIANSHI,TIANTANGSANCOOZHENGGUOHUARUCIHUIDA。“SHUANG11”LUOMUHUANBUDAO48XIAOSHI,ZHENGGUOHUADIANHUAZHONGDEYUQILIULUZHUQINGSONGHELENGJING,BINGBUXIANGSHIYIGEGANGGANGJINGLI“SHUANG11”AOZHANDEQIYESHOUXIYUNYINGGUAN。

JINNIANSHITIANTANGSANCANYU“SHUANG11”DEDILIUNIAN,YU2011NIANDIYICICANJIA“SHUANG11”SHIXIANGBI,ZHENGGUOHUACHENGJINNIANDETIANTANGSANZAIYINGDUI“SHUANG11”DANGTIANBAOZENGDEDINGDANSHIBUZAIBINGHUANGMALUAN。ZAIRENYUANPEIBI、HUOPINGONGGEI、BAOZHUANGFAHUODENGFANGMIAN,TIANTANGSANYIBUSHIXINSHOU。ZAIZHENGGUOHUAKANLAI,YIJINGLIANXULIUNIANCANJIA“SHUANG11”DETIANTANGSAN,JILEILEYITAOJINGYANBINGZHUJIANWANSHANLEYUNYINGTIXI,BAOCANG、XITONGBENGKUIDENGWENTIYICHENGWEIGUOQUSHI。ERZAITIANTANGSANCANYU“SHUANG11”DEQIANJINIAN,ZHENGGUOHUAZHIYAN,GONGSIDEQUEWEIXITONGBENGKUIERKUNAOGUO。RUDANGSHANGJIAXITONGDADAONENGCHENGSHOUDINGDANDEZUIDAXIANZHISHI,QIYEBIANWUFAJISHIXIAZAIDINGDANXINXI,YENANYIFAHUO。

面對上述問題,鄭國華稱,后來天堂傘與天貓進行了數據打通方面的合作。天堂傘將系統直接接入到天貓后臺,不再通過第三方數據流轉平臺下載訂單信息,訂單信息從阿里流轉到天堂傘的后臺,避免了通過第三方獲取數據時產生的擁擠。與此同時,借助大數據,對銷量提前預估進行備貨。在這樣的操作下,曾經系統崩潰的問題,從2014年開始逐步好轉,以至到今年“雙11”天堂傘不再被系統崩潰掣肘。

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