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加入Natura&Co 雅芳滿足“全球第四”擴張野心不易

時間:2020-01-10 13:17來源:北京商報 作者:北京商報 點擊:
在經歷了收購傳言、官方宣布、雙方洽談后,雅芳于正式加入了the body shop 的母公司Natura&Co集團。雅芳加入后,Natura&Co集團也宣布成為世界第四大純化妝品公司,并開始借助雅芳進行擴張
微信圖片_20200109113550

【直報網北京1月10日訊】(北京商報)大家乐彩票开户在經歷了收購傳言、官方宣布、雙方洽談后,雅芳于正式加入了the body shop 的母公司Natura&Co集團。雅芳加入后,Natura&Co集團也宣布成為世界第四大純化妝品公司,并開始借助雅芳進行擴張。業內人士認為,雅芳選擇Natura&Co集團是看中了后者的潛力,希望借助Natura&Co集團的發展擴充自己的產品線;雅芳的加入也可以幫助Natura&Co集團拓展中國市場,并以此借力為全球擴張提供業績支持。不過,目前,前三大純化妝品集團早已紛紛搶占中國市場,Natura&Co集團未來仍將面臨不小壓力。

收購消息落地

1YUE8RI,YAFANGZAIGUANFANGGONGZHONGHAOXUANBUZHENGSHIJIARUNatura&CoJITUAN,BINGCHENG,MUQIANYAFANGDEGONGZUOHEYEWUYIQIEZHAOCHANG,MEIYOURENHEBIANHUA。GONGGAOCHENG,YAFANGJIARUHOU,Natura&CoJITUANQIXIAYONGYOU4JIABIAOZHIXINGDEHUAZHUANGPINGONGSI,FENBIEWEIYAFANG(Avon)、Natura、The Body Shop、Aesop,ZAIYAFANGJIARUHOU,Natura&CoJITUANCHENGWEILEQUANQIUDISIDAHUAZHUANGPINJITUAN。

YAFANGZAIGONGGAOZHONGBIAOSHI,Natura&CoJITUANJIANGTONGGUOLINGXIANDEKEJIJISHULAIJIASHENDUIKEHUDELIANJIE、TONGGUOYUSHIJUJINDEYINGXIAOFANGSHIRUSHEJIAOMEITIDENGLAIYUKEHUJIANLIHUDONG,TONGGUOWEIBENDIXIAOFEIZHELIANGSHENDINGZHISHIHEDANGDISHICHANGDEXINCHANPIN。

SHIJISHANG,YAFANGJINNIANLAILVLVXIANRUBEISHOUGOUDECHUANWENZHONG。GONGKAIBAODAOXIANSHI,ZAI2012NIAN,XIANGSHUIJUTOUCoty Inc.KEDIJITUANYECENGSHITUSHOUGOUYAFANG,BISHIYINGYUNYI100YIMEIYUANZUOWEISHOUGOUJINE,DANBEIYAFANGJUJUE,LIYOUSHISHOUGOUJIAGETAIDI。2015NIAN,YAFANGYECENGCHUANCHUJIANGBEISHOUGOUDECHUANWEN。SUIHOUMEIGUOZHENGQUANJIAOYIWEIYUANHUIJIUSHOUGOUYAFANGDEPIANJUTIQISUSONG,ZHIKONGBAOJIALIYARENNedko NedevHETAQIXIADEPTG Capital PartnersSHITUTONGGUOTIJIAOXUJIASHOUGOUYAOYUELAITAIGAOYAFANGHELINGWAILIANGJIAGONGSIDEGUJIA。

2018NIAN,YIYOUGUOWAIMEITIBUZHUODAOYAFANGHENatura&CoJITUANQIATANDEFENGSHENG,DANNatura&CoJITUANZAIDANGSHIDUICIXIAOXIJINXINGLEFOUREN。DAOLE2019NIAN,Natura&CoJITUANCAIFACHULEJIANGYIQUANGUPIAOJIAOYISHOUGOUYAFANGDEGONGGAO。

GUANYUYAFANGJIARUNatura&CoJITUANDEYUANYIN,YAFANGXIANGGUANFUZERENZAIJIESHOUBEIJINGSHANGBAOJIZHECAIFANGSHIBIAOSHI,YAFANGYUNatura&CoJITUANDEHEBINGJIANGKEYILIYONGYAFANGTONGNatura&CoJITUANSHUANGFANGSHIYEDEHUBUYOUSHIHEYINGYEZONGZHI,GONGTONGCHUANGLIYIGELINGXIANQUANQIUQIETIEJINXIAOFEIZHEDEMEIZHUANGGONGSI。ZHECIDEHEBINGJIANGJIASUYAFANG“SHENDUKAIFANG”ZHANLVEDESHIJIAN。

JULEJIE,1886NIAN,YAFANGYOU“YAFANGZHIFU”DAWEI•MAIKENICONGYIPINGSUISHUFUSONGDEXIAOXIANGSHUIZHONGSHOUDAOQIFA,BINGJIANGGONGSIMINGCHENGJIAOZUO“JIAZHOUXIANGFENGONGSI”,ZICI,YAFANGDANSHENG。1990NIAN,YAFANGJINRUZHONGGUO,TONGNIAN,YAFANGZAIZHONGGUOZHENGSHITOUCHAN。

擴張野心顯露

YENEIRENSHIRENWEI,YAFANGDEJIARUSHINatura&CoJITUANCHENGWEILESHIJIEDISIDACHUNHUAZHUANGPINGONGSI,ZHEJIANGGENGJIACIJIQIYAO“JIANLISHIJIESHANGZUIHAODEHUAZHUANGPINGONGSI”DEYEXIN。

SHISHISHANG,Natura&CoJITUANZAIHEBINGLEYAFANGZHIHOU,WEIYAFANGHUADINGLEYEWUZHONGDIAN。YAFANGFANGMIANTOULU,Natura&CoJITUANZHUYAOFUZELADINGMEIZHOU,BAOKUOFUZENatura、AVONHEThe Body ShopZAIGAIDIQUDESUNYIYIJIBAXIJINGNEIDEAesopYEWU,TONGSHIHUANJIANGFUZENaturaPINPAIZAIQUANQIUFANWEINEIDECHUANGXINYUGUANLI。ERJIARUNatura&CoJITUANHOU,YAFANGFUZEOUZHOU、FEIZHOU、ZHONGDONGHEYAZHOUDESUOYOUSHICHANGJIQUNDESUNYIZEREN。TONGSHIHUANJIANGFUZENaturaPINPAIZAILADINGMEIZHOUZHIWAIDEQUANQIUKUOZHANG。

YAFANGXIANGGUANFUZERENBIAOSHI:“WOMENHUIJIANLIYIGELINGXIANQUANQIU、JIEJINXIAOFEIZHEDEHUAZHUANGPINGONGSI,CHENGWEIQUANQIUDISIDAHUAZHUANGPINJITUAN。NaturaZAILADINGMEIZHOUYOUHENQIANGDESHILI,XIWANGTONGGUOWOMENQIANGQIANGLIANSHOU,ZAILADINGMEIZHOUZHIWAI,YENENGGOUTONGGUOYAFANGDEYOUSHI,ZAIQUANSHIJIEBIANDIKAIHUA,ZAINANFEI、YAZHOUDIQU,HUODEGENGHAODEZENGCHANGSHITOU,FUGAIQUANQIUDADAOZHENZHENGDEHEZUO。”

大家乐彩票开户 ZAIJINGJIXUEJIASONGQINGHUIKANLAI,Natura&CoJITUANXUANCHENGYAO“JIANLISHIJIESHANGZUIHAODEHUAZHUANGPINGONGSI”SHIYIGEBIJIAOCHANGYUANDEZHANLVEMUBIAO,DUANQILAIKAN,Natura&CoJITUANKENENGGENGYOUYIJIRUSHIJIEQIANSAN。

YENEIPUBIANRENWEI,MUQIANSHIJIEQIANSANDACHUNHUAZHUANGPINGONGSIFENBIEWEIOULAIYA、YASHILANDAIHEZISHENGTANG。CONGXINJINFABUDEYEJISHUJULAIKAN,WEILIEDISIDENatura&CoJITUANYUQIANSANCHAJUJIAODA。

GONGKAISHUJUXIANSHI,OULAIYA2018NIANQUANNIANXIAOSHOUEDA269YIOUYUAN(YUE299.05YIMEIYUAN),YASHILANDAI2018/2019CAINIANSHIXIANYINGSHOU148.63YIMEIYUAN,ZISHENGTANG2018NIANQUANNIANXIAOSHOUEDA10948.25YIRIYUAN(YUE99.78YIMEIYUAN)。ERNatura&CoJITUAN2018NIANJINGSHOURUWEI134YILEIYAER(YUE32.97YIMEIYUAN)。

大家乐彩票开户 CHULEYEJI,Natura&CoJITUANDEPINPAIJUZHENXIANGJIAOSHIJIEQIANSANLAISHUOYELVEXIANBUZU。JIEZHIMUQIAN,Natura&CoJITUANQIXIAJINYOUYAFANG、Natura、The Body ShopHEAesopSIGEPINPAI。EROULAIYAQIXIACHULETONGMINGPINPAIBALIOULAIYAWAI,HUANYOUMEIBAOLIAN、WEIZI、LIFUQUAN、LANKOU、HELIANNA、ZHICUNXIU、AMANIDENGPINPAI,FUGAILEDIDUANDAOGAODUANGEXIAOFEICENGMIANDEPINPAI。YASHILANDAIQIXIAYEYONGYOUHAILANZHIMI、YUEMUZHIYUAN、QIANBI、BABIBOLANG、M·A·C、Tom Ford、ZUMALONGDENGBUTONGJIAWEIDEPINPAI。ZISHENGTANGQIXIAYEYONGYOUCPB、IPSA、NARS、OUPOLAI、ANRESHA、YILISIER、ZADENGPINPAI。

大家乐彩票开户 SONGQINGHUIBIAOSHI,Natura&CoJITUANSHOUGOUYAFANGZHIHOU,JIEXIALAIYINGGAIZHUJIANWANGDUOYUANHUAFANGXIANGFAZHAN,KUODAPINLEIHEPINPAIJUZHEN。

中國市場助力

YENEIRENSHIRENWEI,Natura&CoJITUANRUJINSUIYIGOUJIANQUANQIUDISIDAHUAZHUANGPINJITUAN,DANZAIZHONGGUOSHICHANGBUJUBUZU,Natura&CoJITUANKEYIJIEZHUYAFANGZAIZHONGGUOSHICHANGDEYOUSHI,JIADAQIXIAQITAPINPAIZAIZHONGGUOSHICHANGDEBUJU。

大家乐彩票开户 ZAIYAFANGKANLAI,ZHONGGUOSHICHANGZAIYAFANGDEQUANQIUZHANLVEZHONGZHANJUZHONGYAODIWEI。WEILECHIXUJIADATOURUYIZHICHIZAIZHONGGUODEFAZHAN,YAFANGZHICHIZHONGGUOBENTUHUAFAZHAN,DAILAIGENGDUO“ZHONGGUODINGZHI”DECHUANGXINCHANPIN,BINGCHIXUTUIJIN“ZHONGGUOTESE”DEQUANQUDAOJIANSHE。

“ZAI2020NIAN,YAFANGJIANGHUICHIXUFAZHANSANDAPINLEI,JIHUFU、XIANGFEN、CAIZHUANG。QIZHONG,HUFUSHIYEJIZENGCHANGDEJIANSHIJICHU,XIANGFENJIANGSHIXINDEZENGCHANGYINQING,ERCAIZHUANGPINLEIJIANGHUIYINGLAIXUNMENGFAZHAN。”YAFANGDEXIANGGUANFUZERENBIAOSHI。

大家乐彩票开户 SONGQINGHUICHENG,YAFANGZAIZHONGGUOSHICHANGDECHENGSHUJINGYINGJINGYANDUIYUNatura &CoJITUANZAIZHONGGUOFAZHANBANGZHUHENDA,YAFANGZAIZHONGGUOSHICHANGFAZHANDUONIAN,JUYOUYIDINGDEQUDAO、KEHUZIYUANHEPINPAIYINGXIANGLIDEYOUSHI,KEYIZHULINatura&CoJITUANQIXIAQITAPINPAIZAIZHONGGUOSHICHANGKUAISUZENGCHANG。ERSHIJIEGEDAHUAZHUANGPINJITUANDOUKANZHONGZHONGGUOSHICHANG,BINGZHUJIANJIADAZAIZHONGGUOSHICHANGDEBUJU,RUGUONatura&CoJITUANQIXIAPINPAIZAIZHONGGUOSHICHANGSHIXIANZENGCHANG,KEYIWEIQIKUOZHANGDAILAIYEJIZHICHENG。

大家乐彩票开户 DANSHIFAZHANZHONGGUOSHICHANGYEBINGBURONGYI,SUIZHUGEDAHUAZHUANGPINJITUANJINNIANLAIZAIZHONGGUOSHICHANGJIADABUJU,GEIYAFANGHENatura&CoJITUANLIUXIADEKONGJIANBINGBUDUO。

“MUQIANDEZHONGGUOSHICHANGZHONG,SUOYOUPINPAIDOUMIANLINZHUXIAOFEISHENGJI。YAFANGZAIZHONGGUOSHICHANGJINGLILEZHIXIAO、QUZHIXIAO、QUANQUDAODENGJINGYINGBIANHUA,XIANZAIYEHUANZAIMOSUODEGUOCHENGZHONG,HUANMEIYOUXINGCHENGYIGEXITONGHUADESILUHEMOSHI,RUGUOZAIMOSUODEGUOCHENGZHONGDUIZHUANXINGMEIYOUZHUNQUEDEBAWO,WEILAIKENENGHUICHUXIANYIXIEWENTI。”KUAIXIAOPINLINGSHOUZHUANJIABAOYUEZHONGBIAOSHI。

“無論是雅芳還是Natura&Co集團,想要借力中國市場發展,消費群體年輕化、觸及小眾消費者、進行有效營銷推廣都是未來發展必須要考慮的。”鮑躍忠稱。

(YUANBIAOTI:JIARUNatura&CoJITUAN YAFANGMANZU“QUANQIUDISI”KUOZHANGYEXINBUYI)

ZERENBIANJI:LANMEI

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