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“雙11”成交額再破紀錄 電商賣場迎集體狂歡

時間:2017-11-13 09:13來源:北京日報 作者:北京日報 點擊:
昨日凌晨,各大電商平臺紛紛傳來“雙11”戰報:天貓“雙11”成交額1682億元,再破2016年1200億元的紀錄。京東從11月1日至11月11日的全球好物

【直報網北京11月13日訊】(北京日報)昨日凌晨,各大電商平臺紛紛傳來“雙11”戰報:天貓“雙11”成交額1682億元,再破2016年1200億元的紀錄。京東從11月1日至11月11日的全球好物節期間,消費者下單金額也達1271億元,同比增長超五成。蘇寧“雙11”當日全渠道銷售額增長182%,其中線上增長227%。節節攀升的數據背后,是“雙11”啟動九年來,人們“買買買”喜好、形式、習慣的升級變化,也折射出電商平臺集體探路新零售的豐碩成果。

在哪買?

從線下到線上再到線下

大家乐彩票开户 JITIANQIANKAISHI,ZAISHANGHAIDAYUECHENG“AIDEMEIGUI”FUZHUANGDIANNEI,KANZHONGNAJIANYIFU,ZHIYAOZAIZHINENGDAOGOUJIQIANHUANGYIXIA,PINGMUSHANGJIUHUIXIANSHICHUZHEJIANYIFUDEDAPEITUIJIAN、XIANSHANGPINGJIADENGXINXI。BUYONGPAICHANGDUIJIEZHANG,ZAIDAOGOUJIPINGMUSHANGWANCHENGXIANSHANGZHIFUHOU,ZHIJIENAZHUDIANNEIXUANHAODEYIFUCHUMEN,DIANLIDEFANGDAOMENHUIZIDONGSHIBIESHUNCHANGFANGXING。RUGUONIBUXIANGYIBIANGUANGJIEYIBIANLINZHUDABAOXIAOBAO,ZAIDIANNEIJIEZHANGHOUYEKEYIXUANZEXIANSHANGKUAIDIFAHUO。

ZAISHANGCHANGLINGYICENG,HUFUPINZISHENGTANGDEJUTAILI,AIMEIDENVSHIXUANGOUKOUHONGBUYONGYICICIWANGZUICHUNSHANGTUMO,ZHIYAOZHANZAIZHINENGSHIZHUANGJINGQIAN,XUANZEXIANGYAODEKOUHONGYANSE,JINGZISHANGXIANSHIDENIDETOUXIANGSHANGJIUZIDONGTUSHANGKOUHONG,HUANKEYISUIYIBIANHUANYANSE。

ZHINENGDAOGOUXITONG、ZHINENGSHIZHUANGJING,SHITIANMAOYUXIANXIASHANGJIAWEIJINNIAN“SHUANG11”GONGTONGTUICHUDE。JINNIAN“SHUANG11”QIJIAN,CHULETONGGUO“KUADIANMANJIAN”DENGXIANSHANGYOUHUIHUODONGXIYINYONGHUWANGGOUYIWAI,DIANSHANGPINGTAIYUXIANXIASHANGJIADESHITIDIANKAISHILECHONGFENRONGHE,TONGGUOKEJIDENGXINLINGSHOUSHOUDUANWEIXIANXIAYINLIU。

大家乐彩票开户 HUIXIANGQI9NIANQIAN,ZAIDAXUEDUSHUSHIDIYICICANYU“SHUANG11”,BAILINGFENGNVSHIJIYIYOUXIN。“MEITIANWANSHANG11DIAN,XUEXIAODINGSHIGEISUSHEDUANDIANDUANWANG,NEITIANTIQIANGEIBIJIBENDIANNAOCHONGMANDIAN,JIELETONGXUEDEWUXIANWANGKA,ZHECAICHENGGONGDIJIAQIANGDAOLEZIJIDEDIYITAIKAPIANXIANGJI。”FENGNVSHIHUIYI,DANEIYIHOU,TAMAIDIANZICHANPINJIUMEIZAIQUGUOXUEXIAOFUJINDEZHONGGUANCUNDIANZIMAICHANGLE。

“SHUANG11”ZAI9NIANQIANYOUALISHOUCIFAQI,XIYINYUELAIYUEDUODERENQUNKAISHICONGSHITIDIANZOUXIANGWANGSHANGGOUWU。RUJIN,XINDELUNHUIYIJINGFASHENG,XIANSHANGXIANXIATIYANKAISHISHENDURONGHE、HUBU、YINLIU。

SHANGHAIDAYUECHENGYIJIAFUZHUANGDIANFUZERENGAOSUJIZHE,GUOQUSHITIDIANPUHEWANGDIANDEXIAOSHOUTIXIBINGWEIWANQUANDATONG,YIXIEGUKEBASHITIDIANDANGZUO“SHIYIJIAN”,SHIHAOHOUZHUANZHIWANGDIANXUANGOU,DUIXUYAOZHIFUCHENZHONGDIANPUZUJINDESHITIDIANYEJIQUEMEIYOURENHEBANGZHU。XIANZAITONGGUOTIANMAOBANGZHUQIDAZAODEZHINENGDAOGOUXITONG,YONGHUZAIGAISHITIDIANSHIYI、ZAIDAOGOUJISHANGWANGGOU,SHIXIANDEXIAOSHOUEYUSHITIDIANZHIJIEGUAGOU,DADATISHENGLESHITIDIANYUXIANSHANGRONGHEDEJIJIXING,GENGTISHENGLEXIAOFEIZHEDEGOUWUTIYAN。

“這是一場線上與線下、海內與海外的全社會商業共振。”阿里巴巴CEO張勇透露,今年“雙11”期間,與天貓合作的線下商家輻射了超過一億人群,得益于線上線下融合的新零售玩法,許多線下門店、商圈也在“雙11”期間人氣爆棚,多年前電商大促實體店冷清的景象一去不復返。

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